Reference essential sales skills
The benefits of referencing essential sales skills in your resume are twofold. As mentioned, keywords from the job description will optimize your resume to pass ATSs. But at the next stage, your resume will be read by recruiters. By referencing skills in the recruiters’ own language, you make it obvious that you’re a great fit, helping you progress to interview stage.
Here are some common essential skills and abilities you might include in your sales resume for example:
- Product knowledge
- Client acquisition and retention
- Goal setting and forecasting
- Closing sales
- Written and verbal communication
- Time management
- Attention to detail
While it’s easy to say you have certain skills, such as the ability to close sales, this won’t necessarily convince the hiring manager that your skills are genuine. To remove all doubt, support your skills with examples, achievements, and, where possible, actual numbers.
As a professional in your area of specialization, you need to focus on your results, targets, and other industry metrics. For example, you might reference generated revenue, unit sales, or targets achieved.
Try to be as specific as possible, and quantify your results with stats and facts, as recruiters will digest them better than words because they’re so to-the-point.
Here are some examples of ways to phrase your skills and achievements on your resume:
- Averaged more than ₦3 million in annual sales
- Met or exceeded all quotas, resulting in 80% revenue increase over 12 months
Showcasing your results in this way will prove to hiring managers that you’re a talented prospect worth short-listing for an interview. This has always happened with 85% likelihood based on my experience so far.
Dust and polish
The last step is to perfect and polish your resume to ensure it’s flawless. Make sure your resume is spell-checked for grammatical and typo errors.
Take some time to carefully proofread your resume. You can get quite far with Word’s own spell-checker and tools like Grammarly. However, a more human approach is likely to catch all your typos, grammatical errors, and awkward phrasings. For example, writing “our” instead of “out” might be wrong in context, but to a spell-checker it’s correct.
Reading your resume aloud is a great way to quickly identify errors. Also, make sure your resume is proofread by at least two other people to catch every mistake.
In addition to reading well, your resume must also look the part to ensure clean, clear communication. Start by using an easy-to-read font such as Arial or Calibri and signal each section of your resume with a bold heading. Keep your formatting consistent throughout to maintain a professional appearance.