A Professionally Written CV Improves Chances of job interview by 85%

My professional CV-writing service has helped over 400 professionals land more interviews and get hired faster in 2019.


Hi, welcome to Kippa – the CV Guy. This where I’ve helped over 500 job seekers with high-impact CVs and Resumes that convert at 85%. Today, I’m going to share with you a few tips on how to craft a compelling resume or CV that gets the hiring manager on the edge of his/her seat. If you’re a sales professional like some of us are, then you’d know that your resume is actually a sales document and how important first impressions are. This is so for a simple reason - In the recruitment process, your CV or resume is a personal sales tool and your first opportunity to provide a positive first impression. If you know this, then you’d also know that it needs to be persuasive, professional, and right on point.

This is where Kippa comes in. Apart from helping you with these tips, I can also take off the heat associated with writing your CV or resume.

Here comes those Tips for that persuasive CV or resume to woo the hiring manager.

Craft your pitch that is crispy

At the top of your resume, you should include a career objective. This is a short, sharp, punchy summary of the key skills and abilities you have to offer.

Treat your objective as your personal sales pitch – you know that kind of stuff when you’re looking for money from investors to start a business huh? If your Career object of Summary is weak, not only will hiring managers doubt your abilities, they’ll also stop reading your resume altogether. Craft something outstanding and you’ll be on your way to making the sell.

To emphasize this, treat your personal objective as a sales pitch to a potential client, highlighting features and benefits. The features are your skills, knowledge, and abilities, and the benefits are the results and achievements you can accomplish if you get hired.

But let’s face it. Most people would simply write general skills they possess. That isn’t cool. You definitely would want to tailored this part of your Cv or resume to the job description specifically.

This how we do it. The skills you reference in your objective should incorporate the keywords from the job description and be related to the job posting to ensure your resume lands at or near the top of search results on application tracking systems (ATSs) and search engines.

Wetin some dey talk

“I thought I'd be scammed! Kippa turned to be amazing. Very focused and patient. It was a great job done!”
Moses Orinya
Mgt Executive
“Kippa is really professional with his job. Delivery was right on point. I enjoyed his patience. Great customer service. I will use you again!”
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PR Professional

Reference essential sales skills

The benefits of referencing essential sales skills in your resume are twofold. As mentioned, keywords from the job description will optimize your resume to pass ATSs. But at the next stage, your resume will be read by recruiters. By referencing skills in the recruiters’ own language, you make it obvious that you’re a great fit, helping you progress to interview stage.

Here are some common essential skills and abilities you might include in your sales resume for example:

  • Product knowledge
  • Client acquisition and retention
  • Goal setting and forecasting
  • Closing sales
  • Written and verbal communication
  • Self-motivation
  • Organization
  • Time management
  • Attention to detail

But it’s not just a shop list of item - Showcase your results

While it’s easy to say you have certain skills, such as the ability to close sales, this won’t necessarily convince the hiring manager that your skills are genuine. To remove all doubt, support your skills with examples, achievements, and, where possible, actual numbers.

As a professional in your area of specialization, you need to focus on your results, targets, and other industry metrics. For example, you might reference generated revenue, unit sales, or targets achieved.

Try to be as specific as possible, and quantify your results with stats and facts, as recruiters will digest them better than words because they’re so to-the-point.

Here are some examples of ways to phrase your skills and achievements on your resume:

  • Averaged more than ₦3 million in annual sales
  • Met or exceeded all quotas, resulting in 80% revenue increase over 12 months

Showcasing your results in this way will prove to hiring managers that you’re a talented prospect worth short-listing for an interview. This has always happened with 85% likelihood based on my experience so far.

Dust and polish

The last step is to perfect and polish your resume to ensure it’s flawless. Make sure your resume is spell-checked for grammatical and typo errors.

Take some time to carefully proofread your resume. You can get quite far with Word’s own spell-checker and tools like Grammarly. However, a more human approach is likely to catch all your typos, grammatical errors, and awkward phrasings. For example, writing “our” instead of “out” might be wrong in context, but to a spell-checker it’s correct.

Reading your resume aloud is a great way to quickly identify errors. Also, make sure your resume is proofread by at least two other people to catch every mistake.

In addition to reading well, your resume must also look the part to ensure clean, clear communication. Start by using an easy-to-read font such as Arial or Calibri and signal each section of your resume with a bold heading. Keep your formatting consistent throughout to maintain a professional appearance.

Invest in your career

An expertly written and keyword-optimized CV that sets you apart and get you noticed by both ATS and hiring managers